I’m trying to decide if I’m a particularly persuasive copywriter, or if I simply struck lucky with my latest client.
The thing is – I’ve been researching and writing blog posts for Ribble Valley E-Bike Hire, just down the road, and now I 100% want to go everywhere on an e-bike.
(I mean, you can get twice as far with half the effort; what’s NOT to love?)
For every new blog post I write for them, I immediately want to do the things listed.
I wrote a long blog about things to do (and forage) in autumn and how time spent outdoors is great for physical and mental health. Then I went outside with the little one, and spent a whole afternoon gathering leaves and seed heads to make a wreath for the door and a garland for over the fireplace.
I wrote about how woom bikes are ideal for kids learning to ride a bike, thanks to their lightweight frame and myriad of custom features. …now I can’t stop thinking about getting the 3yo one for Christmas.
One blog post detailed some of the restaurants and places we’re lucky enough to have nearby – which soon saw me booking another meal at the Red Pump Inn with the husband. It also had me dreaming about the Inn at Whitwell’s warm beef salad and wondering if it would be silly to stay in one of Browsholme Hall’s glamping pods when we only live 4.6 miles away.
So… am I so persuasive that my own writing has convinced me of the merit of an e-bike and the beauty of the surrounding area? Or am I the jammiest copywriter that ever lived, and I now spend my time writing about fun, eco-friendly products and things to enjoy in the AONB around my house?!
The truth is (hopefully) a bit of both.
As a copywriter, I know my way around a persuasive phrase or two, but it’s not as if I’ve been tasked to write convincingly about the merits of chocolate teapots or concrete parachutes.
It’s relatively easy to persuade someone that something is a good idea, when it is UNDENIABLY a good idea:
Support local businesses.
Enjoy the outdoors.
Have fun while getting a bit fitter.
Choose a kid’s bike designed for kids.
I mean, don’t tell my clients – but mine is not currently the hardest job in the world is it?
* Bonus feature: There’s a video of me exploring with the boy here: https://www.facebook.com/watch/?v=842665169873289