Editing is a super power
Writing is a skill, but editing can be your super power. The New York Times points out “[if] writers are able to appear smarter or wittier than readers, it’s only because they’ve cheated by taking so much time to think…
What is the difference between a copywriter and content writer?
Wondering what a copywriter does compared to a content writer? Me too. And I am one. …Or the other. I think. If you look it up online, the distinction seems to be that copywriters write…
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The Word of Wend
A lesson in effective storytelling I once heard that a best man’s speech should be like a miniskirt: short enough to grab people’s attention, but long enough to cover the essentials. I’ve been thinking recently…
What does it ALL MEAN??
At the moment, I feel like I’m taking part in a really intense, immersive copywriting course. At any hour of the day I will suddenly be challenged to give a clear and simple definition of…
THE MUD, THE BAG, AND THE UGLY
How to avoid the daunting glare of a blank page, and applying a fencing mindset to a copywriting task.
SAY WHAT YOU SEE – And don’t worry about the my-new-tay-ee *
I’ve been thinking about Calliope Syndrome. Some people call it ‘readers vocabulary’ and I’ve also seen it described as ‘speaking booklish’. Whatever you call it – it refers to pronouncing something incorrectly because you’ve only…
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GOOD CLEAN COPY – and why it takes a dirty mind to write it
I’ve got a filthy sense of humour, there’s no denying it. My old boss used to say things all the time that would set me off laughing and I’d be forced to cough/snort into my…
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I taught my son the ‘C’ word
It’s been a weird one, in terms of language acquisition this week. The 3yo and I have both been learning some new things. He’s learned that ‘soup rings’ are actually called spaghetti hoops. I’ve learned…
Diving in to the New Year
OK, well – I’ll admit, I’ve been putting off work over Christmas.I’ve been reading, playing with the smaller version of me and his new toys, walking, watching films by the fire and soaking up that…
The stupidest clever person I’ve ever met
Have you ever noticed that some really intelligent, typically academic people have absolutely zero common sense?Or – on the other hand – people that might confess they ‘struggled in school’ went on to become some of the…
Copywriter …or e-bike fan?
I’m trying to decide if I’m a particularly persuasive copywriter, or if I simply struck lucky with my latest client. The thing is – I’ve been researching and writing blog posts for Ribble Valley E-Bike…
Toddler questions raining on my parade
The toddler is at the stage where he questions e v e r y t h i n g. Hitting the “BUT, WHY?” stage bang in the middle of lockdown has been brutal, let me…
The problem with other copywriters
I would say that my social media ratio is about three to one. Meaning I almost post things about three times as often as I actually do. Sometimes, I get as far as writing the tweet in…
