I would say that my social media ratio is about three to one. Meaning I almost post things about three times as often as I actually do.
Sometimes, I get as far as writing the tweet in the little box and leaving it there for a couple of seconds, before I decide it’s not as funny or interesting as I thought it was.
The problem, I’ve decided, is that I’m trying to be cool. (Trying!)
I’m even doubting myself as I write this; do people still say ‘cool’?
A designer laughed out loud in my last job when I used the word ‘trendy’. He thought I was being ironic. I just laughed and pretended I was.
The issue is that Twitter, Facebook and the rest, are filled with hilarious, talented copywriters that say witty things all the time and I follow a whole bunch of them.
I want them to think I’m witty and talented.
I want them to share my posts.
I don’t want them to think I’m boring when I write about manufacturing and PVC-U window fabrication and absence management.
I don’t want them to think I’m being smug when I share testimonials that say non-hilarious things like ‘Laura is good at her job, that is why we hired her.’
The problem — you may have already spotted it — is that copywriters don’t very often hire other copywriters.
I am constantly talking to clients about audience.
– Who is the intended audience for this press release?
– Who do you want to read about your latest product?
– Who will benefit from your services the most?
So, time to take a little bit of my own advice.
I will continue to follow witty, talented copywriters. Some of it may rub off on me.
I will try to post witty things.