During my time as PR and Copywriting Manager at The Image Works Ltd, I spent a year working on ESSE’s consumer PR.
The task was to raise the profile of ESSE range cookers and stoves in consumer press on an *editorial* basis rather than blowing the budget on advertorials.
Good photography, hard work, determination and politeness went a LONG way.
![consumer_pr](https://www.no16pr.co.uk/wp-content/uploads/2020/09/consumer_pr-1024x487.jpg)